Moses
table-iPad.jpg

Digital campaign Photo shooting Brand activation UI design

The best talents specialised in UX design, Brand positioning, Brand strategy, Logo design, Digital campaign, Social medias management, e-commerce, App development, Brand activation. We are based Brussels, Rome, London.

TWO SIDES OF THE SAME STORY

TWO SIDES OF THE SAME STORY

the Transformable LINGERIE's main PRODUCT FEATURE BECOMES THE PLOT FOR AN EROTIC NOVEL, where STORYTELLING IS KING, AND IT IS SO SEXY

 

 a Totally new form of consumer engagement in the lingerie category: a branded interactive erotic ebook

a Totally new form of consumer engagement in the lingerie category: a branded interactive erotic ebook

 The core campaign concept is about duality. We expand the idea also in the narrative. readers just have to rotate the device to switch between the two sides of the story

The core campaign concept is about duality. We expand the idea also in the narrative. readers just have to rotate the device to switch between the two sides of the story

The ebook was launched on Apple Store and Google Play right after the full website restyling and the kick off of the Valisere Spotify playlist - integrated in the app

 The social activation created around the event was not only inviting women to download the ebook, but also to shape the Endless story, which was coming to life thanks to the tweets of the readers

The social activation created around the event was not only inviting women to download the ebook, but also to shape the Endless story, which was coming to life thanks to the tweets of the readers

 from core idea to design and release, the ebook was developed entirely in-house

from core idea to design and release, the ebook was developed entirely in-house