Two sides of one same story
       
     
Sketches
       
     
Split stories
       
     
       
     
Consumers engagement
       
     
Project management
       
     
Two sides of one same story
       
     
Two sides of one same story

The transformable lingerie's main product feature becomes the plot for an erotic novel, where storytelling is king, and it is so sexy!

 

Sketches
       
     
Sketches

A totally new form of consumer engagement in the lingerie category: a branded interactive erotic ebook.

Split stories
       
     
Split stories

The core campaign concept is about duality. We also expanded this concept in the narratives. Readers just have to rotate the device to switch between the two sides of the story.

       
     
Video reel

The ebook was launched on Apple Store and Google Play right after the restyling of the website and the kick off of the Valisere Spotify playlist - integrated in the app

Consumers engagement
       
     
Consumers engagement

The social activation created around the event was not only inviting women to download the ebook, but also to shape the Endless story, which was coming to life thanks to the tweets of the readers.

Project management
       
     
Project management

From core idea to design and release, the ebook was developed entirely in-house.