The transformable lingerie's main product feature becomes the plot for an erotic novel, where storytelling is king, and it is so sexy!
A totally new form of consumer engagement in the lingerie category: a branded interactive erotic ebook.
The core campaign concept is about duality. We also expanded this concept in the narratives. Readers just have to rotate the device to switch between the two sides of the story.
The ebook was launched on Apple Store and Google Play right after the restyling of the website and the kick off of the Valisere Spotify playlist - integrated in the app
The social activation created around the event was not only inviting women to download the ebook, but also to shape the Endless story, which was coming to life thanks to the tweets of the readers.
From core idea to design and release, the ebook was developed entirely in-house.