In this proposal, we approached “the product chain” in two different ways. One is linear and informative, like a DNA chain. Information is spread through three pages from left to right, where topics are highlighted by short descriptive texts and a chapter-logo.
The second approach is a circular path that expresses a continuity through the steps. This approach is more iconic as it uses short captions to describe the different chapters.
With the same style, the cover could be seen as a winner rosette and expresses the company’s achievements, but it also stands for a flourishing green tree with a shiny crown and a solid trunk - matching with the inside chapter colours.