Moses
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Graphic design Illustration Editorial Publishing Corporate

The best talents specialised in UX design, Brand positioning, Brand strategy, Logo design, Digital campaign, Social medias management, e-commerce, App development, Brand activation. We are based Brussels, Rome, London.

Ferrero Annual report

Ferrero Annual report

In this proposal we approached “the product chain” in two different ways. One linear and informative, like a DNA chain. Information is spread through three pages from left to right, where topics are highlighted by short description text and chapter-logo.

 The second approach is a classic cycle path that express a continuity through the steps. This approach is more iconic as it uses short captions to describe the different chapters.

The second approach is a classic cycle path that express a continuity through the steps. This approach is more iconic as it uses short captions to describe the different chapters.

Ferrero Annual report

Ferrero Annual report

With the same style, the cover could be seen as a winner rosette and express the company’s achievements, but it also stands for a flourishing green tree with shiny crown and a solid trunk - matching with the inside chapter colours.