Ferrero annual report
       
     
Poster
       
     
Cover
       
     
Ferrero annual report
       
     
Ferrero annual report

In this proposal, we approached “the product chain” in two different ways. One is linear and informative, like a DNA chain. Information is spread through three pages from left to right, where topics are highlighted by short descriptive texts and a chapter-logo.

Poster
       
     
Poster

The second approach is a circular path that expresses a continuity through the steps. This approach is more iconic as it uses short captions to describe the different chapters.

Cover
       
     
Cover

With the same style, the cover could be seen as a winner rosette and expresses the company’s achievements, but it also stands for a flourishing green tree with a shiny crown and a solid trunk - matching with the inside chapter colours.